Want to put your skills to use?
Thinking of becoming your own boss?
Fiverr is a great freelancing platform for professionals who are looking to sell their skills. On Fiverr, you can provide services ranging from content writing to video editing to music compositions!
The best part is that Fiverr is completely free! All you need are skills that consumers will want to buy, dedication, and time.
Sounds great, right? But the thing is, it sounds great to everyone. This means that the competition is very high, and it can be very frustrating when you’re trying to get that first order through the door.
Luck may or may not have something to do with how successful you are on Fiverr, but what we know for sure is that a winning strategy will get you further than any bucket of luck ever would.
Ready to learn how to sell on Fiverr? Let’s get started.
Find Your Fiverr Subcategory or Service
The first step in our guide on how to sell on Fiverr is to pick the niche you want to target. The first thing Fiverr asks you to do after signing up is to create a gig. While most people would just pick the first category they like, you need to be smarter.
Take your time and research the optimal niche for yourself. What specific services are you great at? To find a suitable category, you should begin navigating Fiverr as a buyer.
Use the menu buttons on top of the buyer’s page to look for the main category that fits what you have to offer. As you hover over the main category link, you’ll see a drop-down list of subcategories. Check all of them out and see which one fits your skills best.
Each subcategory will also have further refinements. For example, in the email marketing subcategory, you can separate gigs by type of email platform and the kind of content that’s included (graphics, campaign development, etc.)
Create a shortlist of the services you can offer. This is an essential part of learning how to sell on Fiverr and will help you get maximum visibility.
Study Your Competition
As with any other marketplace, you’ve got to check out the existing players in the market before posting your own gigs.
The default view in a subcategory page will show recommended gigs and service providers. But this is not how most buyers search, so change the sort by setting to bestselling. Now you’ll be able to identify the most popular gigs in your subcategory.
Study them and see what makes them popular. What kind of services do they offer? What are their delivery times? What’s their service description like? Can you offer similar services? Could you offer something extra that they don’t have?
These are all the right kinds of questions, and they’ll help you form an idea of what gigs you should post. Look closely at profiles with a rating of over 4.7 stars and hundreds/thousands of reviews. These are the people you want to be competing with.
Don’t forget to take a look at the keywords they use at the end of their gig descriptions and note them down for when you’re trying to decide your own keywords.
Learning about your competition is integral to learning how to sell on Fiverr. It will help give you the motivation and information you need to succeed.
Blow Buyers Away With Your Title
The title is one of the first things your buyer will look at. If it’s dull and robot-like, they’ll just skip over it.. You only have 80 characters in your gig title to make an impact and get the client to click.
You should highlight your unique selling point and communicate clearly. Try to use adjectives in the title to describe your service. Instead of just writing the standard “professional videos,” write “breathtaking videos” for a more significant impact. Adding emotion to your gig title will make it stand out.
If you’re going to be providing ultra-fast deliveries, add that in the title! It’s a unique selling point, and many clients are looking for work on an urgent basis.
Add a Gig Video
The official Fiverr recommendations state that adding a video to your gig can increase sales by around 220%! An insane number, but it’s definitely true. We’re sure you will have noticed that all the bestselling gigs in your research had gig videos.
Pair video themes with your images and make sure your profile has a unique style and personality.
This is a very important part of how to sell on Fiverr. Buyers are able to see sellers’ current activity status and the time they were last online. Most buyers want an instant response and will search for “Active Sellers” most of the time. You can’t afford to miss out on these opportunities. Download the Fiverr app on your phone and use it to stay online 24/7.
Bonus Tip: Use Keyword Modifiers
This handy trick is a little bit more complicated, but something very few people know about. It’s a great tactic to use especially in the first few weeks as you try to ramp up your visibility among buyers.
Keyword modifiers are much less competitive than the main keyword they’re based around. This makes it easier for you to rank in the searches and show up for potential buyers.
For example, typing “minimalistic logo” will probably bring up thousands of searches on the results page. It’s hard to rank your unproven gig among this crowd. Instead, if you try searching for “minimalistic logo 24 hrs,” the results will likely be in the hundreds rather than the thousands.
While these tips are great, they won’t be successful without commitment and dedication from your end. The first few weeks of working on Fiverr will be tough, and it will test your patience. But the key to learning how to sell on Fiverr is to keep finding new ways to connect with buyers and not to give up.
We wish you a successful freelance journey! Good luck!